Marketing Manager
The core of this job is to coordinate all the activities that precede and constitute the launch of a product/service or an entire range of goods/facilities and to subsequently analyse the different strategies to be implemented.
What does he do?
MM is an expert in market planning: starting from a double analysis, that of the reference market, (i.e. the detailed definition of the public to which the activity will be addressed), and that of the competition, takes care of developing product tests, analysing its strengths and weaknesses and periodic restyling so as to ensure compliance with market demands. MM is responsible for developing marketing and communication strategies to promote the services offered by the organization.
Activity
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Market and needs analysis: the Marketing Manager analyses the market and needs to define the requirementsthat the organization must meet and to identify development opportunities.
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Development of marketing and communication strategies: develops marketing and communication strategies to promote the services offered by the organization.
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Coordination of communication activities: coordinates the organization's communication activities, such as advertising, social media management, event organization and promotional material production.
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Monitoring the effectiveness of marketing and communication activities: monitors the effectiveness of marketing and communication activities, through the use of analysis tools and the collection of feedback, in order to make any changes and improvements.
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Collaboration with other departments: works in close collaboration with other departments of the organization, such as the Brand Manager, institutional communication, to ensure the effectiveness of marketing and communication activities.
Skills
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Dynamism
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Analysis and synthesis skills
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Relational skills
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Clarity of objectives
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Creativity
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Ability to work in a team
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Sales network management
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Planning of advertising campaigns
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Analysis of the target and search for new potential customers
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Analysis of the market and competitors
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Coordination of the launch of a product or service
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Analysis of the results obtained from the sponsorship and launch of a product or service placed on the market and of the approval rating.
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Interpret data to make budget forecasts